Project Manager Marketing

As Project Manager Marketing you will manage and lead the marketing efforts for Swedish beauty brand Björk and Berries. You will join the brand at an exciting time with many launches in the pipeline, growth, and international expansion. This position will be a key role in the continued growth of Björk and Berries.

In this role, you will play an important part within Björk and Berries marketing and our communication initiatives. We are a global company with a start-up mentality - you will plan, execute and have complete ownership of your projects, in close collaboration with Head of Marketing.  

Our marketing initiatives currently include: social media, digital marketing and campaigns, communications and partnerships. You will project lead our different marketing initiatives, manage budgets, and set priorities while working close to the marketing team and external agencies.

You will report directly to Head of Marketing and work close to the E-commerce, sales and creative teams.

 

You will love this job if:

• You have a passion for branding, marketing and communications.
• You are driven, take initiative and are motivated by results.
• You have knowledge of the media mix and can prioritize marketing budgets.
• You are a doer, keep your cool and enjoy working with others in a fast-paced start-up environment where you can be hands-on and create impact.
• You are not overwhelmed by the thought of handling multiple projects in parallels.
• You are highly organised and you know how to: manage and deliver projects from start to finish, set and manage budgets, time management, set priorities and take initiatives.
• You have a passion for retail, beauty, and fashion and you absorb lifestyle trends.
• You are innovative, creative and conceptual, yet pragmatic and executive. You translate creativity into actionable, clear and effective marketing strategies and campaigns that drive growth and sales.
• You are comfortable in social settings and to network.
• You have sustainability knowledge and mindset, with sustainability at core in all strategies and decisions.
• You are open to travels.

 

Example responsibilities

• Adhere to the global marketing and communications strategy.
• Work close with the Head of Marketing, PR & Community manager and creative team to set clear goals, targets and timings, and manage the processes from brief to delivery.
• Produce content with the marketing team and manage production with external agencies/photographers.
• Project lead marketing and communication plans and initiatives on annual and seasonal basis, that align with brand/business objectives, and product launch calendar.
• Support the management of PR agencies and in-house PR management – ensure the brand maximize investments and resources.

• Co-create digital marketing and social media content, activities and campaigns together with art director and PR & Community manager; emails/newsletters, Instagram, Facebook, YouTube etc., including copywriting/editing copy as and when needed.
• Work close to E-com manager to manage E-Com marketing partner: brief on campaigns/digital advertising and other E-com initiatives.
• Plan campaigns for our own channels and 3^rd party online sales, update and create POS materials for B2B partners.
• Gather, share and utilise insights and analytics from marketing campaigns.
• Close follow up on marketing budget and KPIs.

 

What You will Gain

• A key role within a growing business - building a global beauty brand.
• Global perspective, interactions with international counterparts regularly.
• Entrepreneurial culture with ownership of your area.
• An exciting career path with a high growth company.
• A fun team culture and evolving leadership skills.
• Working with a sustainable, made in Sweden beauty brand.

 

Qualifications

• 5+ years of experience within marketing within premium brand/lifestyle – ideally internationally.
• Experience of leading and motivating others.
• Knowledge of digital marketing, e-commerce and analytics and PR.
• Understanding of retail – distributors, e-commerce, retail, digital first framework.
• Bachelor's degree in marketing or related field.
• Excellent communicator in Swedish and English.
• Adaptable, resourceful and forward thinking.
• Analytical, with experience of tracking and reporting marketing campaigns and performance.

 

The employment is with Natural Fragrance of Sweden AB, at HQ Strandvägen 7 in Stockholm. The employment is expected to start in April 2022.

Please submit applications to career@bjorkandberries.com